When it comes to making a positive first impression, you never get a second chance. The simple act must be done the first time correctly, and as stated by the website Business Insider, within the first seven seconds of meeting someone. Since your customers are the root of your success as a real estate agent, those first seven seconds may very well be the most important part of your practice. Read complete article.
Source: BHGRE Blog, Friday, May 19, 2017
Sign Up for June's Third Thursday with Joanna Williams
For the month of June, Liberty/Lee's Summit broker, Joanna Williams will be leading two First Thursday sessions. Check what she'll be teaching.
New to the business or new to using digital signatures? On Thursday, June 1 at 9:00 am Joanna Williams will take students all the way through the use of Dotloop for a transaction. Learn all the basic steps as well as some expert tips gathered from your peers. This class will leave you feeling more confident about the Dotloop platform.
Busy seasons tend to have agents running around in a constant state of 'how can I get all of this done' with a touch of 'I'd just like a day away from the office'. Join Joanna Williams, Thursday, June 1 at 10:30 am for an overview of how to Manage Your Digital Business. Stop dragging those file folders around once and for all and enjoy a little freedom with handy apps and tools designed for diligent professionals like you.
If you would like to attend either or both sessions, please RSVP to Fran Cashion
no later than Tuesday, May 30.
Tips on Communicating with Your Seller
You never want to be the real estate agent that gets a reputation for poor communication. The most common complaint sellers have about their real estate agent is their lack of contact. Although you’re busy trying to get your seller’s house sold, it’s imperative to maintain open lines of communication. You must build a rapport within the real estate industry. Ensure a positive experience with a few communication tips.
1. Always explain the process
It’s crucial to provide all necessary information when communicating with your seller. Their investment is incredibly important to them; surprises will never be appreciated. Read complete article.
Source: BHGRE Blog, Saturday, May 20, 2017
Does Your Content Pass the 'Strawberry Test'?
With any content marketing you do online, says Forbes guest columnist William Arruda, founder of CareerBlast, it’s important to follow the “strawberry test”: making your content inviting, bite-sized, and healthful.
After all, the competition for eyes online is steep. There are 130,000 new long-form posts published each week on LinkedIn alone, more than 500 million tweets a day, and 300 hours of video uploaded to YouTube per minute, according to Expanded Ramblings. How are you going to attract people to your content? Read complete article.
Source: REALTORMag, Friday, May 12, 2017
5 Dos and Don'ts for Estate Sales
Some sellers have a house full of belongings that they need to dispose of before putting their home on the market. In these cases, an estate sale may be necessary to get rid of the items quickly while also putting some extra cash in your client’s pocket.
Here are a few tips you can pass along to sellers to make their experience working with an estate sale company smooth and profitable. Read complete article.
Source: REALTORMag, Thursday, May 11, 2017
Buyers Grow More Confident About Housing
You may need to do less convincing to get home shoppers to make their move in the housing market. Fannie Mae’s Home Purchase Sentiment Index rose 2.2 percentage points in April, with five of six components rising that measure confidence in buying, employment, household incomes, financing, and more.
The share of Americans who say now is a good time to buy rose 5 percentage points in April. However, the net share of those saying now is a good time to sell fell 5 percentage points, the index showed.” Read the complete article.
Redesigned Buyer/Seller Book Now Available
The marketing department has just unveiled our all-new, redesigned buyer and seller presentation books.
The newest version of these marketing materials has updated layouts, bright new colors and streamlined content. Download your copies today under the Working with Buyers and Working with Sellers tabs on KCH Agent. Be sure and use them in your listing and client presentations.
Editable pages and online presentations are in the process of being updated, also.
Using Live Video to Build Your Real Estate Business
The rise of live video streaming technology on social media has given real estate professionals a powerful new way to promote listings, create brand awareness and attract business. Video platforms such as Facebook Live make it possible to show a property to potential buyers who might not be able to visit it in person, and they can help you connect with prospective clients you might not otherwise have a chance to meet.
Do you know the benefits? See what realtors are saying about Facebook Live.
Source: Sam Silverstein, REALTORMag, Tuesday, May 2, 2017
Whitney Trosper Renfro Interview on KCTV 5 Better Kansas City
Whitney Trosper Renfro had an amazing segment on KCTV 5 Better Kansas City about real estate on Wednesday May 3rd. Whitney talked about how to make better offers on houses, and she discussed helpful tips on how to choose an agent.
Watch the video here.
Source: KCTV5, Thursday, May 4, 2017
2nd Quarter real Estate Review Now Available
The second Real Estate Review of 2017
is now available to download and customize for your clients.
In this issue, there is an article about seller etiquette for open houses and showings, important purchases to make once you buy a home, 10 ways to add curb appeal and of course, a Kansas City calendar of events.
Submit Your Luxury Listings for the Summer Issue of Distinctive Collection
The Marketing Department is accepting submissions for the next issue of Distinctive Collection digital magazine. Distinctive Collection listings in Kansas City are those luxury homes priced at $600K or more.
Send your submissions (address, MLS #, and a minimum of five higher resolution photos - one should include the front of the house) to the marketing department
no later than end of day, Thursday, June 15. The digital magazine will go live in early July.
BHG Golf Tournament
Don't miss out on this fun opportunity! BHG is hosting a 9 hole golf tournament on Thursday June 22nd. The fee is only $37, and the deadline is June 19th.
Click here for entry form.
The Selling Points of a Smart Home
Smart-home features can boost a home’s sale value by up to 5 percent. That totals about $15,000 on a $300,000 home—no chump change to a seller.
Home appraisers are now starting to factor in the value of smart-home features into their valuations as well, according to a recent article at realtor.com®. Read complete article.
Source: REALTORMag, Wednesday, May 17, 2017
5 Social Media Mistakes to Avoid
Does social media allow you to dominate your market by seamlessly integrating several platforms, by creating an automated sales funnel, or by delivering highly-relevant content to targets? However you, your prospects, and clients benefit, it may be dangerous to take for granted that the social media that got you where you are, will keep you moving on.
When was the last time, you dug in and took a close look at your social media return-on-investment? With so much in flux, now may be a good time to be sure that what you believe is happening is and that social media opportunities are not being overlooked.
Read the complete article.
Source: RealtyTimes, Thursday, May 4, 2017
Talent Attraction is Back... Sign a new talent attraction candidate between Feb 1 - Jul 31, and join us at Stone Pillar Vineyard in Olathe on Sept. 14 from 4:30 - 6:30 pm. If your referral is hired, you’ll receive 10 years of additional income!
*Ask your broker for details.
Stone Pillar Vineyard has white and red wines, fruit wines, and single barrel and reserve wines. Their wines come from a variety of seven different red grapes, and nine different white grapes. If you want something a little different, they even have wine slushies!
Check out more on their website.
Source: Stone Pillar Vineyard & Winery, Tuesday, May 2, 2017
3 Tips to Identify New Prospects
Spring comes a with a multitude of homeowners looking for a real estate agent to sell their home. Implement these spring real estate marketing tips to make this year’s peak season your most profitable one yet. Ensure your prospects understand the value and importance of listing their home or buying a home during the spring season. Read complete article.
Source: BHGRE Blog, Tuesday, April 25, 2017
3 Tips to Win Over Millennial Homebuyers
According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home.
According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home. Read complete article.
Source: RISMedia, May, 2017
Share the Online Relo Book with Your Clients
Do you have clients that are thinking about relocating to the KC area? Give them a glimpse into the metro lifestyle by sending them the link to our online relocation book
The official link is now kcrelobookonline.kansascityhomes.com
Copy and paste into any correspondence you have with potential buyers who might be moving to town. This guide to living in Kansas City will help them get to know the sights, services, academics, accommodations and more.
2017 CE Classes Now Available
The new 2017 schedulele of CE classes has been released. Take a moment to review the 2017 calendar
so you can make plans to attend the ones you need for the coming year. Check back often as this list will evolve and be updated in the future. If you have any questions about the classes offered or how to register for them, please contact Erica Butler, Education Administrator, at 913-661-1486 or via email.
Want to keep track of all of your CE hours through KREC and MREC? Download instructions
for how to look them up.